Which shampoo has won the mystery stakes? - Third Umpire On Branding What's in it for the consumer really? Now, that's the real mystery!Hindustan Unilever and Procter & Gamble are at it again. They remind me of the protagonists in that infamous test series that India played with Australia Down Under. They seem to be as feisty as Harbhajan Singh or as sullen and morose as Andrew Symonds was a few years ago, as they kept going at each other...more
A Tale of Two Campaigns: How Branding Sets Tone Sitting down and brainstorming for a branding campaign is always interesting. The free exchange of ideas, the pitching of product taglines and mapping out how to distribute/disseminate the message are typically a part of the process.One of the most important aspects is attempting to strike the right tone for a client's product or service. What works for one target audience obviously won't...more
Economic growth is key to transforming the developing world. It is the only way for poor countries to reduce and eventually do away with extreme poverty. Economic growth is the surest way for countries to generate the resources they need to weather global crises - from unstable markets for finance to those for energy and food - and to address their own illiteracy, poor health and other long-term development challenges. Economic growth in developing countries is important to the security of the United States. Poor countries are more susceptible to conflict, can harbor terrorist activity, and are often sources of illegal immigration, epidemic disease, and international crimes such as the trafficking of narcotics and persons.USAID works to help developing countries achieve rapid, sustained and broad-based economic growth - the growth needed to ensure their peoples' well-being over time. USAID's Economic Growth Strategy, Securing the Future: A Strategy for Economic Growth (April 2008) guides efforts in this area through three program approaches.Develop Well-Functioning Markets: USAID programs recognize that economic growth is ultimately based on the ability of enterprises, of all types...more
Branding Through Sweepstakes Promo Products Sweepstakes promo products are a very innovative technique to promote any business across the globe. Many people do betting and gambling and try their luck by playing such games. Sweepstakes is a kind of lottery where incentives are very high. This is the reason why companies are capitalizing their...more
Create Instant Company Branding With Hardhat Decals If you are in any business where your employees wear hardhats, you have a perfect and extremely low cost method available to you to quickly assert and strengthen your company brand. You can use hardhat decals in the following step by step process to get your company's message across to both...more
Rebranding Nigeria Through Positive Reportage Everywhere the world over, nations and peoples have realised the need to portray themselves in a good light before the rest of the world, which is one of the reasons countries of the world establish external or foreign affairs ministries to mediate relationships between them and other nations as well as launder the country's image at the international scene. Nigeria is no exception to this general trend. Over the years, however, Nigeria's image, which became bad during the long years of military dominance in Nigerian politics, continued to worsen. Nigeria earned many derogatory names, and Nigerians were treated as outcasts in many parts of the world. At a stage in history, Nigeria practically became a pariah state and was suspended from participation in some international organisations like The Commonwealth. It was in an effort to redeem Nigeria's battered international image that the country's Minister of Information and Communications, Prof Dora Akunyili, instituted the Rebranding Nigeria Campaign, which has the slogan "Nigeria: good people, great nation". The campaign has gained acceptability in many quarters across the...more
Every backyard seems incomplete without having a barbeque grill around. A barbeque grill is something that is very ideal especially if you want to cook many healthy and hearty meals for your friends and family.You might even see every now and then,...more
Corporate branding refers to a company applying its name to a product or service that they have either invented or improved upon. Companies can then advertise several different products under a single brand name and that is referred to as family...more
Five Steps To Personal Branding Success The web is awash with internet marketers, social media gurus, thought leaders and the like all trying to etch their names on the WWW roll of honour. To build a profile, a personal brand that can be...more
Custom Playing Cards for Branding all year long There are 5 top ways to use a promotional playing card deck to promote your business1. Put your logo on the back and hand them out as gifts or at trade showsCards can be created in foil stamp or...more
Top rules for personal branding Personal Branding isn't something you have to go out and create it is just who you are as a person. Many people believe you have to go out and create this alter ego in order to be able to brand yourself this is...more
A lot of responsibility comes with a San Diego branding company. These kinds of teams know that their clients are serious about getting their ideas, work and dreams recognized. This can sometimes be a tricky proposition. Therefore, getting involved...more