Branding and Logo Development Logo is the most effective way to create a long lasting impression on its customer and help to establish your brand. Logos can exude the nature and attitude of a business, ideal logo design can communicate your company ethos, mission, principles and nature of product offered to its customers.Logo design can establish a professional image of your company and strengthen your brand, as consumer gets the first...more
Overcoming Negative Branding: There Is Always Hope If you pay attention to the world of sports, you've no doubt heard plenty about Michael Vick's record setting performance last Monday night. Vick, the quarterback of the Philadelphia Eagles, had an incredible game while becoming the only player in NFL history to throw three touchdown passes and run for two more in the first half of a game. Headlines across the nation paid tribute to his...more
Perhaps the Best Branding Bang for the Buck! Domed business labels are suitable for interior as well as exterior applications. Is your own business searching for a very robust labeling choice? Custom label printing for waterproof and weatherproof labels, or embossed labels can be used for countless purposes. Examples of the more common uses of business labels include: On Tools Barcode and Consecutive Numbered Labels Varying Data Labels Warning Labels Tamper Resistant Labels For Customized Logos For Promotional Items For Product Packaging ID Tags and Nameplates Clear Decals "Dome Overs" intended for LED Lights or Buttons Domed labels are durable, weather protected, thick, very clear polyurethane domes on a full-color label. They're resistant to physical damage, and are ultra-violet resistant so they will not lose color or yellow when utilized outside or subjected to the sun. Good label manufacturers include films and surface finishes which are resistant to solvents, chemicals, humidity, and salt spray. Your custom business labels should be manufactured RoHS compliant. Domed labels are manufactured by silk screening, offset printing, or digitally printing a...more
We've talked about the importance of Twitter for personal branding in depth. Today, I'm going to share three success stories—companies and individuals that have used Twitter to effectively build their brand.1) Zappos.com CEO Tony Hsieh. Zappos was a very early adapter of Twitter, and as a result has built a very strong presence. CEO Tony...more
How To Take Advantage Of The Branding Evolution In the not so old days, brand building was something we expected only big companies to do. We saw it as pictures in newspapers and magazines and when radio took over, it came to us over the air waves. The slogan was now the message which evolved into commercials as television came on board.This...more
10 Vital Rules of Branding1.Uncover a compelling idea. Behind every great brand is a unique idea that captures customers attention and loyalty by fulfilling a need.2.Have a resolute core purpose and supporting values in your branding. This should mirror what your community stands for. These also need to remain in place year after year. Consistency in delivering your promise.3.Have an organizational focus on branding. Leading organizations consciously ask themselves: How will this decision impact upon the brand? Is this on-brand. This is crucial in the social media era.4.Own a distinct position in the mind of the consumer. If you dont have a position, begin to build one ASAP.5.Stay relevant and stay in touch with consumers.6.Never forget that you are on a road to a brand relationship not just a one time transaction.7.Make sure your organizations message is different than that of your competitors. Does your website look and feel like your competitors? You must stand out in tough times to be the brand of choice.8.Engage prospects. Dont control your brand by saying Buy this today, act now. Begin to build relationships and ask for feedback and ideas from prospects. Let them feel like...more
5 Simple Branding Tips For Affiliates As the number of affiliate marketers continues to grow, it has become more and more difficult for them to distinguish themselves in an overpopulated arena. Not only are many affiliates marketing the exact...more
Branding, Stereotypying and labeling We are living in the age of branding and almost anything and everything is branded. A Brand is the name, term, sign, symbol or other identification which are used to differentiate product, service, and...more
Conference Bags: Impressive Strategy in Branding Each and every business company, regardless of whether a large scale business enterprise or a small one, your business needs to demonstrate to the targeted population exactly how well your...more
When developing your personal brand you may encounter many obstacles and apparent failures. Instead of focusing on the negative aspect of these experiences, focus on the lessons learned from each experience. If you tried something and it failed to...more
I was speaking with an executive of one of our larger customers the other day about some of the advantages of our product and he made a very interesting comment. He said, "One of the problems with your product is it allows our distributors to brand...more
Does Twitter Really Matter In Your Personal Branding Campaign? Twitter is on track to hit 33 Billion — with a "B" — Tweets per year. Earlier this week Twitter said users send out 90 million tweets on a daily basis.Tweets per day are up to...more