Tips for Top Quality Branding The term "brand" refers to signs, symbols, designs, names and terms that are used to identify a certain company and the goods/services it offers. Setting yourself apart from the competition helps to encourage customers to choose your company instead and strong branding can help greatly with this process. Creating a strong and effective brand identity for your business is no easy feat and there may be pitfalls...more
Recruitment Video is an Important Part of an Employment Branding Strategy Video is the #1 form of Internet communication and can be one of the most effective medium an organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitement for the organization by allowing potential candidates to experience...more
The Benefits of Branding There are enough smart, business-minded folk in America to ensure that there is a product or service for almost anything you can think of. And the marketing engine is bigger than every train put together; we are inundated by messages every day of our lives.Thousands and thousands of them: the radio, billboards, the television, logos on nearly every product, advertisements in the newspapers and magazines, telemarketers, posters — you name it. These messages are from brands trying to reinforce their business and implant their names in our minds and memories.This makes for a very noisy marketplace, wouldn't you say? And it makes for some wild competition — an endless, big-money game of trying to attract the average person's attention and his spending money.Corporations now employ a fraction of what they used to, as many are caught in a perpetual downsizing rhythm. If not, they are merging and consolidating operations with other big companies, resulting in many lost jobs.Throw some technology into the equation, and we have automation and computers doing more of the grunt work that used to be handled by salaried employees. None of this is good,...more
Postcard printing is an easy and cost-effective way to market your business. Postcard are affordable to print and easy to mail out, and they can have a powerful influence on your customer. Because of this, you need to be aware of how important postcards are to building a brand.What is branding?Simply put, branding is creating recognition of your...more
Branding methods for your company For your business to be successful you've to be able to resonate with your consumer base. Developing relationships with your clients is 1 of the smartest moves that you could make as a business owner. Just like other relationships, these relationships to not happen overnight, they must be cultivated. The art...more
Personal Branding and Determination When developing your personal brand you may encounter many obstacles and apparent failures. Instead of focusing on the negative aspect of these experiences, focus on the lessons learned from each experience. If you tried something and it failed to give you the expected outcome do not focus on the failure, focus on the lesson learned.Much of one's success is how you decide to react to the failures that come your way. One of the biggest mistakes a person can make is taking a single failure and saying, "I am a failure." If you fail to recognize the learning potential with each experience you are losing out on one of the best learning processes of life. Even the best baseball player loses more than he wins when he's up to bat. Any baseball player would be happy if they could lose only 70% of the time.Personal brands, like big brands, face a lot of scrutiny when mistakes have been made. The difference between successful brands and unsuccessful brands is the way that these mistakes are handled. For instance, these are just a few of the greatest men from our history who have faced multiple major failures only to learn from mistakes and persevere:...more
When you think of brands like Nike, McDonald's, what comes to your head? Most often it is a logo or the mascot or may be their tag line. But what ever it is, the moment you see or hear it anywhere you know what you are looking at or what you hear....more
5 Key Aspects of Branding a Product Building a brand for your product is one of the most essential ways to get attention and build sales. For small businesses and large companies alike, putting time and resources into building a brand is one...more
Tips for Web Branding Investing in an online website is possibly one of the best decisions a company could ever make. Establishing an online presence is just as important as the overall web branding. Creating a web brand is an excellent way to...more
What Custom Signs Mean For Unique Branding Unique branding is important to all businesses that put out a product. The mere differentiation alone will help customers remember products and recognize the company. All the work a company does to...more
Branding: Stand out Among the Competition In the world of marketing and advertising, both on and off the Internet, "branding" is frequently talked about. But what is branding? Branding is using a specific term, a sign or symbol, a name, or a...more
Personal Branding With Twitter: Success Stories We've talked about the importance of Twitter for personal branding in depth. Today, I'm going to share three success stories—companies and individuals that have used Twitter to effectively...more