It is important for all involved to realize that corporate branding entails many things, and a truly successful strategy is the key, whether a company is looking to create its own original brand or they are looking to revamp an existing one. A brand has to be more than just an attractive picture! Ensuring success is the primary goal, and to be successful you have to have a corporate branding strategy that envelops the foundation of a company in...more
Earlier in my life, I used to waste an inordinate amount of mental energy dealing with what I felt were "bad thoughts" (i.e. thoughts which I felt were "wrong" for me to think). If a "bad thought" happened to pass through my head, I would immediately attempt to get rid of it (to no avail, of course, since we cannot really control what we think). Try as I might, the thought would most often keep returning, almost as if to taunt me, and I would...more
Once you know the answers to these questions it will help you create your brand position and focus your marketing message to a particular target.Personal Branding: What Makes YOU Stand Out? By: JW Dicks About the Author J.W. Dicks, Esq. is America's foremost authority on Personal Branding for Business Development. J.W....more
The increasing uncertainty in both economic and politic environment has turned gold into the main topic of discussion in almost all social and professional circles. The noble metal owes its increase in popularity mainly to the fact that, as someone once said, the only thing you can't do with gold is eat it. That is no longer the case nowadays since...more
Ancient Greek philosopher Heraclitus said almost 2,500 years ago, 'there is nothing permanent except change'. Certainly this is true in the modern workplace. Over the last decade it has become increasingly mobile, uncertain and fluid with organizational change increasing the number of short term project-based work positions, a shift in emphasis of career management from the company to the individual, and numerous mega-trends like outsourcing, and freelancing putting even more pressure on the once stable and reliable working environment. The result has been that many middle managers are becoming commodities in the talent marketplace. Uncertain about their futures and overwhelmed by the wave of social media tools like Facebook, Twitter and LinkedIN that have unleashed a tidal wave of information to soak up on a daily basis. To make matters worse, up-and-coming younger managers are ambitious, have absolutely no problem in promoting themselves and are much more comfortable with the mobile communications and social networking world we live in. So how does a middle manager with aspirations to become an executive cope?They need a personal brand. In Be your Own Brand, McNally and Speak...more
Domain Branding mainly consists of your domain name. Most of the people, when going to a particular site type in the domain name directly into the browser rather than getting there through the search engine.Some important things about domain names...more
Folks have been using scented perfume oil for a lot of years. This is perhaps as soap does not do much but clean the body so something else has to be made use of so as to smell great. Studies have shown that the requirement for perfume has more than...more
The latest and most globally viewed, Shanghai Expo showcases pavilions from over 180 nations as well as leading brands from China. Equal Strategy is providing a sensory branding experience for The Chinese Private Enterprise Pavilion, using technology...more
4) Make sure that the rest of your store is arranged in a similar fashion to your window displays. All of the displays in your store should have focal points that communicate your brand image. This is easy to do on slatwall displays. Slatwall...more
We keep on looking for novel ideas for the parties we throw, especially for those we throw for our most loved ones. Parents try their level best to bring enough warmth to their kids birthday party. One interesting way to bring verve to such party is...more