With 2010 finally here and staring us in the face, every small business needs to acknowledge the 100 pound elephant in the room, and his name is social media. Many Small Businesses have the same questions circling in their headshow do we deal with social media, what are our social media strategies and is it right for my business? Should we ignore it and hope it goes away like another passing fad like Cherry Coke or Members Only jackets? Its...more
At Hyundai Heavy Industries' newest shipyard in Kunsan on the west coast of South Korea, there is no sign of the downturn in shipbuilding.The vast facility is a hive of activity as cranes move big blocks weighing hundreds of tonnes to the large docks, which are then welded together in the final stages of assembly.Hyundai, the world's biggest shipbuilder, opened the $830m plant last year to cope with increasing orders."We have order backlogs that...more
Founded a year ago - on December 29, 2008 - the Western New Town Development Zone is among the newest commercial sites in Changchun. Despite its fledgling status, the zone has already proved its appeal to financiers who are keen to invest in Changchun, the capital of the northeastern Jilin province, and one of the famous cultural cities in northeast Asia. According to Wang Tingkai, head of the government of the Liuyuan district, the new complex benefits from being the proposed site for the Changchun Western Passenger Railway Station and from neighboring China's largest automobile manufacturing base, the Changchun Automobile Industrial Park. Work began on the new station in September and is scheduled for completion in 2011. Wang said the new railway station will establish the zone as a major transportation hub within Jilin and will act as a gateway to the whole of northeast China. Once completed, the station will provide access to a number of high-speed lines linking Harbin and Dalian and Harbin and Beijing. Once operational, it will take only four hours to travel between Changchun and Beijing, three hours between Changchun and Dalian and one hour between Changchun, Shenyang and...more
Managing brand is the same as bringing the reputation. Easy to grow by gaining faith and loyalty of followers, until it is fixed. Identification mark and reliability in marketing communication will build trust leading to increased sales. On the other hand, customers are hesitant and are easily exploited by the bigger and bolder marketing messages...more
We know the power of marketing as the God work for creating brands. Be it then anything it can craft; fortunes of companies, personalities, places, products and services to make them inspirational. Leading the pack of brands are Google, Microsoft, IBM, Coco Cola, McDonalds, Apple, Nokia, GE and Wal-Mart for customer ownership and brand...more
Someone has rightly said, "First impression is the last impression". It is also true in the case of Logo. There are numerous products with unique logos, but we remember only those who created overwhelming and everlasting impression on our minds. Effective logo is a type of logo that communicates with customers mind and emotions. It acts as a face of the company. It shows a company's attitude towards their customers. Developing good quality product is not only the key to success rather promoting it to customers has its own significance. Promotion of the products helps consumers to know about the product. Logos are the integral part of advertisement that displays the name and brand of a particular company. It acts as a powerful and influential marketing tool for displaying the exact motive of a company.Logos are basically categorized into three types namely: Text, Symbol and Combinational. A number of factors determine the type of logo needed by a company. These factors include the image company wants to portray, industry size or uniqueness of the company and many other such factors. Text logos are those that deal with name of the company. It includes proper usage of fonts for...more
You can't do business very successfully if no one knows your name. That is why there is so much time and money spent on advertising. Some of the biggest moneymaking businesses that exist are those that do marketing for large companies. You have to...more
Flexography also known as Flexo or roll to roll or roll label printing. This method prints labels from a roll of stock to a finished roll of completed labels. Material is loaded onto one end of the Flexo press and the material is threaded through...more
Business is an activity that endeavors to make large customer base and to gain significant share in the market. In the arena of market, to stay ahead is a real challenge. It requires strenuous efforts to make a particular company successful. These...more
With the new breed of shopping for customers of this time and age, ecommerce retailers are more than required to pay attention to effective ecommerce design tips in order to improve their sales. For any ecommerce website business owner, remember that...more