Branding is imperative in order to make a business flourish in this difficult economic climate. Add to this that the client is empowered presently by the vast amounts of options that he receives when he is hunting for just about any item on offer and it is not so hard to understand why you may want to go with a Toronto branding company to assist you with your brand management endeavors. Here is a closer look at the advantages of branding and how...more
It is often joked that the most common words heard in a lawyers office are it depends.Being a lawyer, I do find this quite amusing. Its very true. In law school, we were taught to always think about the different paths that clients can take to leverage the situation they may be in and offer as many options as possible. Its funny if you think about it, Lawyers are some of the only people in the world expected to understand how grey something...more
Small business entrepreneurs are most likely to market on several fronts simultaneously. Your mind does not only think about "offline" and "online" but rather using different mediums within both categories — print media, sponsoring events, web site marketing, social media marketing etc. Yet you are most likely struggling toSo why haven't you been able to build your brand?You haven't been able to build your brand for one simple reason: you're not trying to build your brand! You're focused separately on marketing, selling and customer service, without using each channel to bolster and gain from the others. As long as you are busy creating strategies and measuring ROIs within fragmented channels, your brand is going to keep suffering.What is a brand?A logo is not a brand. A product is not a brand, either. Your brand is an intangible entity that connects all parts of your company together. But what is a brand? Let's say you sell an e-book today. If you marketed this e-book as a "how To" guide and made it useful, you'll likely sell a few and even make some money on the whole. But tomorrow when you try to sell another e-book, you'll have to market it in the same way, and for...more
It is time to flatter yourself and start the process of branding your name. You will not be the first person to do it, but with the right angle and effective strategies, you might be one of the successful ones. Take a minute to have a look into your closet - do you have a Dolce & Gabana shirt? Perhaps a Gucci bag tucked away somewhere? These are...more
Do you know what is a corporate recording? In simple terms this is a recording done for some corporate firm. These days the concept of corporate recording is picking up on popularity as businesses are no longer just product and services but if you have to be a successful business apart from having a competitive product you should have distinct...more
Domain name selection is considered as a very crucial aspect of online marketing for businesses today. After all, it plays a key role in influencing your search engine rankings and affecting the influx of online traffic to your website. Most search engines, including Google, tend to give weight to keywords in the domain name. This increases the importance of selecting a good name for your domain. There is an entire list of factors that you should consider before going for domain name registration. We are here discussing Branding, one of the most important considerations that can have a long-term impact on how your business name is perceived and the results it produces. We often see companies using hyphenated, multi-term domain names such as "software-application-development-services.com". Is such a name the best use for your Internet campaign? The answer is no. First and foremost, this name has no branding value; it could be the website of a software company run by any Tom, Dick or Harry. If you have good brand value, why not show that through your online presence? Secondly, such names have limited optimisation value. Why, you may ask; after all, the name has all the essential...more
There is a lot more to branding than identity, advertising and public relations. Brands also need to get in touch with their human face.I want to build my brand."I have lost count of the number of times I have heard this statement in...more
When it comes to logo design, different rules apply for big companies and for small businesses. To begin with, big companies have enormous budgets to not only get their logo designed but also tested and reinvented. For small business entrepreneurs,...more
Cuando comenzas Tu Negocio Multinivel, en primer lugar recibes una información pormenorizada del prestigio y el nombre de la empresa, que, sin lugar a dudas, es un gran respaldo para promocionar los productos y la oportunidad...more
According to several online business sources, corporate branding is the process in which a company markets its products using the company name as a brand name. For example, Disney, Lego, Microsoft and Google, are all corporations that sell products...more
One of the key decisions that you need to make whenever you're setting up a website is your domain name. Many people don't put enough effort into this, really thinking that it is just a matter of choosing a name that is somewhat related...more
US is considered as the fastest growing popunder market in the whole world and it is becoming an online media branding solution. Popunder market is gaining attention among people and it is considered as most excellent media approach to...more