Sometimes its imperative that we take a step back and try to view our business or personal brand to see if we are adhering to some of the basics of personal branding.In a recent blog post for FastCompany.com, my business partner and I wrote about forgetting what you know. Our basic premise was that we as business owners and entrepreneurs can sometimes devalue the things we know, simply because we know them. We forget to understand that what makes...more
No one can recall the exact places he visited on a particular Monday morning but if he had gone to a presentation after which he was given a padfolio, it will serve as a reminder of the presentation. Padfolios with logo are some of the most innovative ways of branding your company and advertising your products and services. This is an organizational tool you can give all your employees or prospective clients so that they can always remember your...more
If you have been wondering whether customized leather padfolios could help your business, the answer is yes. Padfolios are modern and practical, and as such, they reflect well on you and your company.Padfolios have the same function as briefcases, but they are smaller, lighter, and easier to carry. One side holds your notepad so you will always have something to write on in meeting and conference calls. The other side holds your pens, business cards, and loose sheets of paper. Many padfolios now also function as a laptop bag as well, with a built in pocket for your computer of other Internet devices.There are other types of cases available. Most commonly, padfolios are made of a canvas material. Customizing canvas padfolios generally will be done by embroidery, which opens up color options. Canvas cases are less expensive and more durable in messy environments. For top corporate businesses, leather is going to be the way to go because it has an air of dignity and success.To purchase a customized portfolio, you simply need to search the web. Hundreds of companies offer custom padfolios and most of them promise shipment within 48 hours. You can have your company logo emblazoned on...more
We live in strange times. Its hard not to turn on a radio or a television set without seeing advertisements for identity theft protection or reputation defense. Its not only imperative now to physically protect our home, family and possessions its also extremely important to protect our virtual possessions as well as our reputation.With the...more
Each company must learn to create their own image. The prosperity of their future basically depends on how the marketing department and the general administrative operations project themselves to the public. Businesses must know the benefits of company branding to take necessary steps forward – whatever opportunity it may be....more
I recently came across a story in a Jacksonville, Fla. newspaper about a soon-to-be opened specialty shop. The shop is called Sauce-a-holics and they will be selling gourmet salsas, hot sauces, rubs, snacks, etc.What caught my attention was the story behind the opening of the shop and how it relates to personal branding and branding companies. One of the owners, Don Smith, was looking online for some Christmas gifts for a colleague, and was surprised to find a huge niche market of hot sauce and salsa connoisseurs. After spending a good portion of his money on shipping, he thought that it would have been great to just go to a local store and purchase the products. When he looked for local stores, he saw that there were none.So did Don just leave it at that? No. He spoke with some good friends, and after some calculating and deliberation, they decided to open up a shop of their own. The owners are also certainly aware that their odds of succeeding arent necessarily great, since according to the U.S. Small Business Administration, about 650,000 businesses opened and another 575,000 closed each year from 2004 to 2008.However, I think that they may actually have a good chance.If their...more
Reusable polypropylene shopping bags are part of a phenomenon that is sweeping nations global. The movement being eco friendly and sustainable in a growing world economy is catching on with consumers and business owners alike. When you are a...more
In the modern business environment, 85 percent of all communication now takes place via email. While companies are very particular about their branding and logos on letterhead, stationery and fax transmissions, these methods of...more
Each company must learn to create their own image. The prosperity of their future basically depends on how the marketing department and the general administrative operations project themselves to the public. Businesses must know the benefits of...more
I've had the opportunity to listen to CK Prahalad a couple of times, once at IIM where we were involved with the event - he was addressing the Alumni.On a personal level, he was very easily approachable, friendly and there were no airs...more
Personal branding is a topic that is becoming more popular these days but there are misconceptions or myths that surround your brand identity which are good to discuss here.This is an important concept to grasp but it's important to...more
Lots of companies around the UK get to a place with their marketing whereby they need to re-brand themselves. A little like giving a room a new coat of paint, a new brand helps to create a fresh new image.Different companeis do this...more