To make a successful company, many steps have to be taken. This does not only mean finances, profits or even a reliable set of employees. Businesses have to take part in company branding to ensure their success. Without a brand, companies can become slow and unproductive which will eventually lead to bankruptcy and failure. Branding a company is important, it is part of the marketing strategy and the marketing department is an essential program...more
Personal branding is defined as the procedure in which people as well as their profession and business are graded as brands. It is quiet well known that earlier self-aid management methods were just about self-reformation. The concept of personal branding states that achievements and success arrive at your door from self-promotion and publicity.As per the experts, the term personal branding was coined and utilized in the year 1997...more
You might be following the fashion trends. You would like to constantly update every accessory you own according to the changing fashion concepts. This includes your outfits, bags, shoes, belts, wallets and so on. The truth is that the list will be never ending. At least you will be forced to check with all those items that are constantly used by you. Apart from this, the market is completely flooded with all these products in different designs and styles. You can easily get confused on the type of product you need to buy. The major factor that is concerning you will be regarding the quality of the products along with the price tag. You will be always having a specific budget within which you would like to shop and going beyond that price tag can cause little pain in you. Quality is another concern for you and you always want to have your purchase to be of high quality meaning that it should last according to the amount you pay for it. There are many branded companies manufacturing high quality products and these companies have already got a very high position all over the world. You will always be dreaming about buying a product from any one of the brands like Gucci.It is...more
This is clearly something that is vital to any company that wants to attract and keep talented employees. How people view your organisation is important in any respect, not just in relation to employment. Employer branding is directly linked to reputation management. There are several ways to approach reputation management but...more
Have you ever tried to evaluate why your competitor are winning over you in the market. The answer to this is the elements they use for making their brand memorable. So the main thing that the seller has to keep in mind is the factor that helps them to make their brand more popular. The important factors that help to increase the brand power of a...more
Branding is profitable, highly profitable. Case in point: Coca Cola. We all know that this is a brand name, but when did we last stop to consider how much it is worth. Well, the answer is that it is worth more than $67 billion. That is a lot of money for a fluid with no real nutrient value. The reason why people the world over are willing to pay so much for coloured, sugared water in a tin can or plastic bottle is because the product has become a brand. When people think of soft drinks, the word "Coca Cola" often comes to mind; at least that's what the numbers tell us.While you may not be able to turn out millions of products to sell to a thirsty crowd, you can still benefit from this powerful marketing tool. In short, personal branding, if done right, can make you rich.The Necessity Of Branding YourselfIronically, branding is inevitable. If you don't brand yourself, others will brand you and your products for you. This, as you may well imagine, is risky. People tend to be more negative than positive, more cynical than charitable, and more inclined to condemn than moved to praise. Instead of waiting for others to classify, according to their predispositions and moods, the value of...more
To make a successful company, many steps have to be taken. This does not only mean finances, profits or even a reliable set of employees. Businesses have to take part in company branding to ensure their success. Without a brand,...more
Successful branding is the key to a successful business. It helps a business create its unique identity in the market, and communicate its business purpose and values to its target customers so as to influence them and achieve their business goals...more
With dozens of corporate branding agencies in Toronto claiming to offer effective branding and marketing services, finding the most trusted brand agency that could meet your specific needs can really be tough. But, if you dont want to risk your...more
Managing the campaigns can be made simpler with social media tools that could do the work for you, even when youre sleeping. By making use of Twitter services, for example, which would tweet throughout the day, you can sit back and watch the buzz...more
Of all the different marketing tools out there, the most nebulous, and also the most misunderstood, are these two -- branding and positioning. And since they're misunderstood, they aren't used correctly, leading to all sorts of problems.Branding and...more
Recently, I wrote about the importance of protecting your personal brand in the age of social media and constant (and almost instant) information streams. Due to overwhelming public demand (well ok, just a few people including @Wise_Man_Say) I have...more