Since its inception, Reliance Brands has taken a huge leap in the branding arena with the innumerable collaborations and joint ventures that it has embarked upon. Right from its association with Iconix, New York Based Fashion to Quicksilver, sportswear retailer and bringingBritish fashion brand Superdry to India, it has pegged on being the largest multi- brand store in the country. It has already ensured that its display comprises of all the...more
Stop what youre doing at this very moment; look around yourself and see how many brands youre involved with. From your cell phone to your clothes in the wardrobe, most of the items we use these days are branded. But did you buy those brands keeping in mind their logos? Probably no. You bought those products either because of their quality level or just because you love them. Logos are a part of your branding strategy but they dont build the...more
Your business can profit hugely from the instant brand recognition and energy saving benefits that come with awnings and commercial shade structures. All you have to do is find the best suited awning for your facility. Read on to learn more about the importance of branding as well as appropriate styles and colors for commercial shade structures.Branding. While the essence of its use may have been in practice for thousands of years, most cultural historians consider the 19th century and the beginnings of mass consumer goods a more useful starting point. Even the name itself, long before its application to product promotion, branding was a way to mark animals like horses and cattle, denoting ownership either through words, or more commonly, symbols.As a marketing term, those early roots are very much alive today. Whether its awnings and commercial shade structures or their more modern digital iterations, branding remains vital to a companys success. Often with fewer words contained in even the shortest elevator pitch, branding is about symbols, about colors, about flashy, (but not aggravating) methods of gaining potential customers attentions. Think about it. A large billboard...more
Businesses and consumer behavior are at continual flux. Among millions of the services providers to a certain client base, consumers are more likely to conform those businesses whose perceived values marry their expectations. Its hidden connection between customers and businesses; relation that Heraclitus called stronger than obvious one. In our...more
LIKE BLIND MEN DESCRIBING AN ELEPHANTChristopher Kenton is one of my favorite writers on the topic of brands. I first got hooked when I read his Business Week article "What, exactly, is a brand?" It was said to have sparked the sharpest response of any marketing article theyd published. So its not just you and I, the whole world seems to be asking...more
Does your brand need an extreme makeover? Not necessarily---Just ask the folks at Tropicana Orange Juice. After deciding that the look they'd been using for years was past the expiration date, in January they launched redesigned cartons. The look was so fresh that Tropicana's loyal customers didn't even recognize it. They thought it was a store brand and passed it by. The orange juice giant had never been so squeezed. After a 20% sales drop in one month, the executives at Tropicana decided to take a fresh look at the old logo and scrapped the redesign altogether. This could have been entirely avoided had a team of our Dallas marketing experts or Dallas marketing consultants been on the team.What can we learn from this? Be careful when you mess with success. Remember New Coke? In 1985 Coke switched to a new formula to win the cola war with Pepsi. Instead of fizzing up sales, the switch fell flat with Coke fans and after just 79 days on the market, the idea was canned for good.That's not to say you should never change with the times. Aunt Jemima is good example. The well-known brand was simply out of step. But rather than do a complete image overhaul, they gave the maple syrup lady...more
Silicone wristband, an advertising item that can be accessible in single and in bulk quantity. These are completely customizable with your brand name, a perfect choice for promoting your brands. Advertisement is considered as very important part of...more
You never thought of custom covers as branding accessories did you? Truth be told, not many thing of custom covers at all, and they are missing out on the great advertising potential of these simple, affordable yet powerful branding materials....more
Aside from the types of branding, there are likewise three approaches to evaluate branding. In this write-up, you will learn regarding firm level, product stage and consumer level brand name measurement. Next to perceptible and intangible assets,...more
Some of the most respected brands in the world are based in the United States. Whatever the industry might be, all sorts of companies are getting involved in promoting their products and services on a massive scale. So whether it is an Internet...more
For all your outdoor branding solutions, you can safely depend upon Marquees Brisbane, providing the widest range of folding marquees, which are built with safety being the prime objective, and each of them being certified as per structural...more
Branding is important for Malaysia's businesses, especially if they want to go beyond their national borders. One of the ways to achieve better market presence is by tapping the information technology sector. This is where IT consulting services...more