Branding - an evolving practice in India The concept of branding in India is yet to evolve. Unfortunately there are many design companies some large and many small firms that are providing brand consultancy and design without the understanding of the strategic implications. I believe that experience in managing and building brands through effective communication and advertising is a good foundation for creating and developing brand...more
The Power of Branding - Leveraging Your Unique Selling Perspective (USP) At the heart of your professional brand - whether business or personal - is your unique selling point. It is what sets you apart from the rest of the pack, giving you roaming rights and ownership of your target audience.Far too many businesses are blind to the necessity of the USP, often promoting themselves with a "quality, professional, friendly, fast"...more
Tips on branding your sales message on imprinted pedometers Most companies and usually small businesses now brand everything, coming from mugs, cards, luggage anything that can be brand name on is now printed with the logo of the company. This is a new effective marketing technique that many companies are choosing to their advantage these days. Once your logo is on something, it is very hard to remove it. This implies one logo that cost 1p to brand may be around for years to come and may possess a viral effect and obtain people talking as soon as your logo is seen. Logo marketing is a great solution to spark the viral effect, which is one of the most effective marketing techniques.Pedometers, if you do not know are usually gadgets that file the distance, time and pace you have run, went or moved. They are very effective and applied a lot in athletics training or in common fitness or fat loss programmes. As emblem branding has become improving popular, it is no surprise in which branding on pedometers have occurred. But the main advantage to personalisation on pedometers would it be becomes relative, if your company has anything to do with health and fitness, weight...more
Personalisation of Wooden Clothes Hangers / Branding / Corporate Many retail stores are looking to set themselves apart from the competition. Retail stores in general are pretty much the same where-ever you go, the only thing that will set you apart is the service you offer, the products you offer and how you merchandise them.When...more
Branding Companies And Your Logo Company Branding companies will always be sought for by numerous businesses about the nation. Many people are not aware of the significance which personalization offers. Therefore, once the time comes to produce it is always better to find the best company at the forefront of the actual task. It is...more
A Logo Without Your Name... Can Be A Big Branding Pain Your company logo says a lot about your business. It reflects your vision, mission, and goals and helps people remember you easier. Having a logo designed is a good investment and there are actually three types of logos to choose from, namely text logos, symbol logos, and combination logos. Each type of logo has its own advantages and disadvantages and several factors need to be considered before choosing which logo type to go for.When it comes to symbol logos, these aren't usually suitable for small businesses and for businesses that are only starting out. Symbol logos contain only images and icons without any text. While a symbol logo can seem like an appealing choice to business owners, such logos may not be all that as one may think. For one thing, the process of making a symbol logo is not only more expensive but more complicated as well. Since there are no words to help consumers understand the nature of the business, the logo itself should be able to have meaning and explain the business. It also doesn't help that most shapes are already used by major companies. You can't just use any shape as the symbol...more
Personal Branding - How To Identify You, Inc Personal branding is a process based in repetition - but not the kind of repetition that someone faces on a factory line. No matter where your career takes you, whether you're changing jobs,...more
Branding: Reflection of Company Character and Personality How important is a brand or branding to your business? When it comes to analyzing whether or not to develop a branding strategy, you have to accept that a strong brand is your...more
The Crucial Role of Rack Cards in Branding Rack cards have their role to play when it comes to product branding. Color rack cards are not just simple prints for information dissemination. They help fill in essential functions that form...more
Negative Branding and PPV: No Cause for Alarm Not everyone loves pay per view (PPV) advertising. In fact, some people really don't like it one bit. While there may be some legitimate arguments against the use of PPV in some...more
The Importance of Branding podcast Branding your podcast is one of the most important objectives that you will achieve before you market and promote your podcast. Effectively branding your podcast will send consistent messages to your...more
Branding Picking Colors - Visual Appeal When choosing colors to represent your podcast, it is important to select complimentary colors, that is, colors that go well together. Once you have picked the colors that you will brand your...more