How do you make sales on the Internet? To answer that question, we need to first take a look at how a visitor arrives at your website.The surfing session starts with the user firing up his favorite browser. Usually, he finds himself staring at the default home page of the browser. If he hasn't meddled with the settings, the default home page will be displayed. The homepage may be a web portal (like Yahoo), or a search site like Google. So what...more
No deep pockets for an Internet marketing campaign? No worries! You can always resort to free marketing techniques such as viral marketing to promote your online businesses. If you are not familiar with the concept, here is quick primer.Viral marketing is a technique that depends on word of mouth. The marketing materials spread by itself on the Internet. Soon, so much buzz is being generated that almost everyone would have heard about it. That is...more
Desperate for traffic? Avoid email spamming at all cost because spamming is illegal and may get you into trouble.What is email spamming?Email spamming is when you send advertisements to strangers without their permission. Yes, you can send ads via email, but you must obtain their permission before doing so. This is also known as permission based marketing. In addition, there must also be an unsubscribe link at the bottom of every email that you send out. This link allows those who do not wish to continue receiving emails from you to opt out. Email spamming usually ignores all the rules. The emails are harvested from the Internet using software. Such software are known as email harvesters. The software scans the web pages for valid emails, and plonk them into a database. Using such methods, the database can grow to contain millions of emails. A spammer will then send out an email message to the entire database, promoting his or her offer. Usually, the conversion rate for the offer is very low because the audience is untargeted. However, due to the large number of people receiving the emails broadcast, a small number of sales can still be made. Depending on the offer, the profit can...more
Off-site SEO has always been a challenge for some Internet marketers. Off-site optimization is all about link building. You want to acquire links with proper anchor texts from externals sites. But because you don't own these sites, it's sometimes hard to get external sites to link back to you. So what can do you?There are several ways you can...more
People nowadays are concerned about illnesses that they can catch and scared by the news reports on the television. It seems that each day a new virus comes out which can kill you. But many don't realize that the industries that they work in may contribute to whether or not they have a higher incident of catching one of the various flu diseases...more
Today, most businesses want a website. Some already have one. Others want one. They dont want to hire IT staff and probably can't afford any. And in most cases, an in-house IT staff, especially for your typical small business, just isn't necessary. But, that doesn't mean that you have to go without or will be forced to use some cookie cutter website or a personal FrontPage experiment gone awry. You can hire a web developer/designer to create a professional website for you, set it up, and then hand it over to you for you to do what you want with it. But, how should you go about finding someone to do this. What should you look for. There are literally thousands of companies/individuals out there offering to do your website. How do you pick from this large group.What Do You Want. The first step is to decide exactly what you want on your website. This is very important as it will determine what the requirements are and, in turn, what skill set your web developer needs to fulfill your needs. Here are some questions to ask of yourself * What kinds of information do you want to have on your site. Approximately how large do you envision the site (# of pages) * Will your site require...more
A domain name can be a very valuable asset for your online business. When promoted regularly, it can become a powerful brand that helps to boost sales. Visitors learn to trust a domain name given enough time. The goodwill generated by a sound domain...more
Being self employed is the best thing that can happen in your career life because you finally get to be your own boss. You do not get to report to anyone since you are now the one calling the shots. A lot of responsibility comes with...more
A site map is a web page that contains all the links to your website. The question is, do you really need a site map for your site?Let's take a look at how site map comes about. When the Internet first started, there are only static HTML web pages...more
Running an eCommerce site is not easy. There are many obstacles that you have to overcome. If you are the owner of an eCommerce site, the primary goal is to increase sales and revenue. To do that, you have to place your emphasis on two key factors -...more
With an estimated 3,000 greeting card publishers in the United States alone, it comes as no surprise that a lot of good greeting card copy is needed. And if you have always wanted to write for the greeting card market, thats great news It means you...more
If you are looking for simplicity, the cash method is probably your best accounting choice. Generally, income and deductions can be claimed when payment is actually received or made. This is best shown with an example. I open a small business and...more