If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. They have money to spend.According to recent Pew surveys, the number of online seniors jumped by 47% between 2000 and 2004. There are about 8 million "silver surfers" (22% of Americans) who are age 65 or older using the Internet. About 58% of...more
An area many businesses fail to recognise as a way to increase profits is by utilising their existing customers. Don't view each sale as a "one-off". Look to build a long term relationship with your customers and entice them to keep coming back. In order for that relationship to be cultivated properly, you will need to have some method of keeping in touch with your customers on a regular basis. For this to be possible you will require some...more
In the affiliate world, just as in the rest of the world, what goes around comes around. Here's where I'm coming from . . . I just finished reading one article too many where the author proclaims that people don't like to click on what appears to be an affiliate link. Why not? Well, here is how the reasoning of the potential buyer supposedly goes: I'll bet the price is jacked up. Maybe the guarantee won't be honored. What if they don't give me all the bonuses? Why should some middleman make a buck off me? So this guy takes his paranoia and stinginess and trudges off to find the original link. End of story. Do you see anything wrong with this? I see everything wrong with it. Or at least now I do, once I stopped to ponder why I was doing the same thing! I believe this situation is on the verge of changing and very quickly. Here's why For one thing, as more and more people are earning money by promoting other people's products, affiliate marketing is becoming more widely regarded as a legitimate business form. This is in large measure thanks to Rosalind Gardner, creator of the Super Affiliate Handbook. http://www.Calling-All-Entrepreneurs.com/SAH.html (Notice how proudly I...more
Over the past few years I have watched the popularity of whitewater rafting grip the vacation market. "Strange", I thought. "Why would floating down a river become such a hotly contested vacation destination?" Today, I understand this phenomena completely. There is a wisdom and lesson that only the river can teach. It is a lesson that I intend...more
If ever there were an industry where we want zero defects, it's healthcare. Patients, medical professionals, and healthcare administrators all want mistakes eliminated and quality and efficiency improved. Although most industries have undergone some type of data-supported, systematic, quality-improvement process, healthcare still has not. Medical...more
How much do employers and employees truly value their office chair? I have been involved in office furniture installation for nearly 10 years and it constantly amazes me how a desk is valued far more than a chair. Both are inanimate objects, true; however a desk's purpose is simply too keep your computer, paperwork, photos of your family etc off the floor. The value of the desk is 90% aesthetic.When I see clients with regard to office refurbishment, in 9 out of 10 cases they have a set budget. From this budget, office desks generally take priority, with office chair selection dictated by funds remaining after the desks have been chosen. But why? Lets look at some maths for a minute. You work 8 hours a day, 5 days a week, 48 weeks a year. If we say you are sat at your desk approximately 5 hours per day in the course of a year you spend 1200 hours sat in your office chair. If you want to visualise this better 1200 hours is the same as 50 days and nights solid sitting down.So what do you sit on at work?Budget operator chairs are available from as little as £30. Whilst these are of solid construction and in a lot of cases guaranteed for up to 5 years, they are simply not...more
Are you looking into a career in day trading? In the past, the tools for day trading were available only to professionals. But thanks to the power of the Internet, everything you need to get started is now conveniently online. If you have a nose for...more
People have been finding ways to make money to make life easier for them. Money that can help them support their lifestyles and provide for a comfortable, worry-free existence. Different approaches have been mixed with different reactions. While some...more
Are you thinking of entering the fast-paced world of day trading? Arm yourselves with the information from this fact sheet on day trading.What is day trading?Day trading is an investment tactic that does online daily stock trading with a relatively...more
Introduction: Strategies are strategies. Dismiss for a moment from your mind what some people are saying about Bill Gates's offensive practices he used to transform himself from a small business entrepreneur to a titan in the business world. There...more
As a beginning home based business entrepreneur, you wanted to discover the basic strategies that catapulted to the top today's leaders in the business world. But before you could embark on a successful Internet venture, you must prepare yourself for...more
Planning For Debt Elimination Without Surplus CashPreviously we looked at using surplus cash each month to chip away at those outstanding loans, on our long road to debt elimination. But what can you do if there is no surplus cash every month?So, you...more