When you are doing keyword research and trying to find phrases for which you might be able to rank in the search engine results, one of the most important considerations is the level of competition you'll face. Although it won't guarantee that you can make it to the first page, finding a low competition keyword phrase is definitely a good start. But how can you determine the strength of competition for a given keyword phrase?Some keyword...more
Before you start doing any research, you must first understand what it is you wish to find. When doing keyword research, the purpose for which you are going to put the keyword to use will need to define how you search and what information you need.Why Search For Keywords?There are almost as many reasons to do keyword research as there are ways to do the research. One of the more common reasons for a marketer to intentionally set out to do...more
It doesn't matter what niche you are targeting, there are certain qualities that make some keywords better than others. If you're trying to make money, you're going to want to target the keywords that are further along in the buyer cycle. If you want to reach the most people with the least amount of effort, you'll need to target under-served keywords. And if you want your message to hit home, you have to know what the searcher was thinking when he typed the word into his favorite search engine. Getting these things right isn't always easy, but when you do, the difference is incredible.Every product or service has a typical buyer cycle. That cycle includes some preliminary research, narrowing of options, and finally making a buying decision. If you want to make money in your niche, you either need to help a prospect through all of these stages, or you need to target prospects in the final phase of this cycle. You can do that by understanding the difference in the keywords these prospects will use. An example would be someone who wants to lose weight. They may start by typing in a generic keyword phrase like "lose weight". This person isn't looking to buy, he is...more
There are a number of keyword analysis tools available today. Some are free to use, but offer limited features. Others are available for a fee, either one time or monthly, which offer easier analysis and features to make your keyword research faster and simpler. If you are just starting out, it is probably best to start with the freely...more
If you've done any amount of keyword research while promoting web content, you've undoubtedly come across a variety of keyword analysis tools. Some tools are free, some are a one time cost, and others charge a monthly fee. They offer a wide range of features to make your research faster and easier. Unfortunately, no amount of features can...more
One of the key components to doing keyword research is determining the estimated search volume for the keyword. In other words, most researchers want to know how many times a day the keyword is searched. While keyword search volume is an important metric, does higher always mean better?All other things being equal, the answer would be yes. Unfortunately, the other things are frequently not all equal. So how can you know if you've found the best keyword to use? You will need to compare some of those other things.So what other things affect the quality of a keyword? One of the biggest is relevancy. You will want to ensure that the keyword you are targeting means the same thing to your searchers as it means to you. For example, you might be looking for keywords related to the word "breakup," and find that the most searched keywords are actually related to the movie, "The Breakup," rather than to a couple breaking up. This could make those keywords irrelevant to your intended target audience.Another factor that can affect keyword quality is correct usage. This is where words are apparently searched in an order that makes them difficult and awkward to put into a...more
Many people feel that keyword research is as much an art form as it is a science, and in many respects they are correct. However, by having a method and following it faithfully each time, you can keep it more on the side of science, which is...more
If you have a content site monetized through paid advertising, you probably want to find the best ways to maximize your revenue from the ads on your site. Many people believe that finding the highest paying keywords in their niche is the answer. ...more
No matter what the purpose of your website, if you want to get traffic, especially from the search engines, you need to understand the value of keyword research. For those who write frequently, keyword research can help spark ideas. Some research...more
Using the correct keywords to catch the search engines is vital to the high profile of your site. Without this potential customers or affiliates will not know you exist and therefore your business will suffer.This is by far the cheapest and most...more
History of SEO consultancy services date back to the origin of these search engines. People are on a urge to be among the top rankers of these search engines when they were actually formed. First one of these kinds was launched around 1990 while the...more
The next step in the keyword research process is to identify the competitors for desired keywords, and assess how difficult it will be to rank above them in the major search engines. To begin, type a keyword candidate into a major search engine and...more