When you are doing keyword research and trying to find phrases for which you might be able to rank in the search engine results, one of the most important considerations is the level of competition you'll face. Although it won't guarantee that you can make it to the first page, finding a low competition keyword phrase is definitely a good start. But how can you determine the strength of competition for a given keyword phrase?Some keyword...more
Before you start doing any research, you must first understand what it is you wish to find. When doing keyword research, the purpose for which you are going to put the keyword to use will need to define how you search and what information you need.Why Search For Keywords?There are almost as many reasons to do keyword research as there are ways to do the research. One of the more common reasons for a marketer to intentionally set out to do this research is to find a keyword with low competition and high search volume to target for rankings in the search engine results. For this type of research, the focus is generally placed on finding suitable metrics to measure the strength of the competition for the keyword as well as the volume of searches in a given period of time. Using this information, a marketer can create content and promote it in a way that makes it more likely to appear higher in the search results.Another common reason is to find words and phrases that are relevant to a group being targeted. This type of research usually starts with finding places where the group congregates, such as an online forum, and looking through the conversations for words and phrases...more
It doesn't matter what niche you are targeting, there are certain qualities that make some keywords better than others. If you're trying to make money, you're going to want to target the keywords that are further along in the buyer cycle. If you want to reach the most people with the least amount of effort, you'll need to target under-served...more
There are a number of keyword analysis tools available today. Some are free to use, but offer limited features. Others are available for a fee, either one time or monthly, which offer easier analysis and features to make your keyword research faster and simpler. If you are just starting out, it is probably best to start with the freely...more
If you've done any amount of keyword research while promoting web content, you've undoubtedly come across a variety of keyword analysis tools. Some tools are free, some are a one time cost, and others charge a monthly fee. They offer a wide range of features to make your research faster and easier. Unfortunately, no amount of features can make these tools perfect. They all have some drawbacks that you should consider when you are doing your research.One problem is that they all tend to work off of one specific premise, and that is that you already know a root keyword from which to start your search. What can you do if you want to promote a site that is in a niche with which you are not yet familiar? If you aren't comfortable with what this niche wants, how can you know which root keyword to start researching? Likewise, what if you have been researching and promoting for a while, but you aren't getting the results you would like? And after you've been working in a niche for a while, what happens when you just run out of things to say related to the keywords you've already researched?These are situations where a keyword analysis tool just isn't going to help you...more
One of the key components to doing keyword research is determining the estimated search volume for the keyword. In other words, most researchers want to know how many times a day the keyword is searched. While keyword search volume is an...more
Many people feel that keyword research is as much an art form as it is a science, and in many respects they are correct. However, by having a method and following it faithfully each time, you can keep it more on the side of science, which is...more
If you have a content site monetized through paid advertising, you probably want to find the best ways to maximize your revenue from the ads on your site. Many people believe that finding the highest paying keywords in their niche is the answer. ...more
No matter what the purpose of your website, if you want to get traffic, especially from the search engines, you need to understand the value of keyword research. For those who write frequently, keyword research can help spark ideas. Some research...more
Using the correct keywords to catch the search engines is vital to the high profile of your site. Without this potential customers or affiliates will not know you exist and therefore your business will suffer.This is by far the cheapest and most...more
History of SEO consultancy services date back to the origin of these search engines. People are on a urge to be among the top rankers of these search engines when they were actually formed. First one of these kinds was launched around 1990 while the...more