Suning Has Won The Marketing Business And Marketing Information Benchmarking Two Awards
Recently, 2009 China Marketing Leaders Society and the "benchmark Kotler 20" China Marketing Award
, "a far-reaching Blue Cup" China Business Marketing Information Awards ceremony held in Beijing. From domestic and foreign entrepreneurs in all industries and hundreds of guests gathered together all sectors of society, the common witness this annual business event in China. During 2009, China won the Suning Appliance Sales Benchmarking Enterprise Award and the "far-reaching Blue Cup" China Award for marketing information technology, according to the organizing committee said this is Suning leading marketing and information technology industry achievements affirmed.
The years by the "New Marketing" magazine, co-sponsored by the Joint Kotler Consulting Group, which is the magazine since 2003, held the sixth such annual meeting. "New Marketing" magazine to "marketing" as the aggregate core, is a professional marketing manager for high end business magazine, is the only marketing masters from the world PhilipKotler (Philip Kotler ) as Life Honorary Advisor of Marketing magazine.
The current leader of the Chinese market will be the theme in "uncertain times in the marketing revolution." "China Marketing Benchmarking Enterprise" award, designed to tap more good marketing case, to promote the marketing development; comb marketing changes, summed up marketing rules, and review the process of Chinese enterprise marketing practices, good marketing idea of inheritance. Recognize those with outstanding performance and extraordinary operating characteristics of the development of Chinese enterprises and entrepreneurs, comprehensively enhance the overall image of Chinese companies to display the achievements of Chinese entrepreneurs and brilliant. At the same time, the activities to the global standards and professional marketing perspective, the development of enterprises with a more advanced management concepts and the scientific concept of development. The "far-reaching Blue Cup" China Award for Marketing Information also seeks information on outstanding cases of recognition of marketing to enhance Chinese enterprises in the marketing aspects of information exchange, encourage and support Chinese enterprises to conduct marketing of information technology.
In the external environment uncertainty rapidly increases and changes in technologies at any time today, enterprises are facing greater challenges and greater opportunities to meet with. "Corporate social responsibility" of inspiration, new media and other new technology-induced innovation everywhere, enterprises in the creation process with a higher spiritual pursuit, and even more exciting innovation and change, new business models, new marketing practices allow people to redefine marketing. Full use of information resources, integrated marketing, a key to enterprise development, but also to build the industrial chain to increase the value of goods shortcut, only to market-oriented marketing operations in order to enable enterprises to drive the market demand business transformation.
Organizing committee said that since the start at the beginning of Suning's genes into a focus on management, aggressive sound without losing factor. Suning has not given up those who are considered the most powerful strategic background, so that management can meet the needs of 100 billion, the two basic demands never changed. Relying on SAP / ERP systems, B2B, B2C, OA, SOA and other information application systems, Suning to achieve the "suppliers, internal employees, consumers," Trinity "centralized management of all process information, from a certain extent, unlike Su Ning a retail enterprise, more like a
Service Company. "Service is our only product" is the initiative in such thinking, Suning's brand strategy, customer experience, service and logistics and distribution and other indicators are far away in the forefront of the industry.
With the world's leading information technology services company IBM's deep-seated long-term strategic cooperation, Suning explored a new model for China's retail industry. Wisdom not only further promote the success of model development Suning, Suning established to achieve the strategy is to other business information and marketing of road construction to provide a useful reference and inspiration.
by: stefasuan
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Suning Has Won The Marketing Business And Marketing Information Benchmarking Two Awards