Binary Continuous Innovation And Leading Shoe Jump - China Slitting Machine - Forming Machine

30 years, the Double Star Ebb Tide in the market to grow to giant enterprises.

Created a number of industry "firsts" in the binary, leap into the tire from the footwear industry, and then expand to the machinery industry, whether it is the speed of development or market share, product development or personnel development, business management or technology research and development, binary stars are is the industry leader in the independent brands.

"The market indefinitely, manage without a full stop, brand name no life"

From early 2002 into the tire industry, just 10 years of shoe-making enterprise from a single binary rapidly grown to over 10 billion yuan in sales income and comprehensive manufacturing enterprise group. In the highly competitive tire market, is not only a firm foothold in binary stars, created a brand, has entered the industry, the top 5.

In 2009, DS sales break 10 million sets of tires and tire exports hit their highest level. Previous year, the binary structure of the export market to adjust the focus turned to South America, Africa, Southeast Asia, Eastern Europe and other markets. "The market indefinitely, management without a full stop, no name brand for life," Double Star one step ahead of the adjustment, judging from the sharp market and the unique management philosophy.

Also in 2009, Double Star tire production increased by more than 30%, productivity increased by 35%, the Double Star Tire plant has been the best year for benefits. This year, the main raw material manufacturing natural rubber tire price volatility. Binary full implementation of the "pushing down the quality", "push down the cost," "plan cleared push down" management approach to reduce raw material consumption, optimize inventory management, enhance production efficiency, thus lowering production costs more than 2900 million, the average daily production, cash flow rate of synchronization record high.

Based management is the vitality of enterprises.

"Business transformation must be transferred technology sub-products"

Lowering costs, improve quality, binary stars has created "a pack of four self-management method", "99 Act", "input-output train Management Law" and so motivating to start the whole process quality and cost control.

"Business transformation must be transferred technology sub-products, no technological innovation, changes in mode of development would be 'castles in the air'." Double Star Group President Wang Hai said, "Over the years, has been the adjustment of product structure, Double Star, if only now beginning to adjust , Double Star does not already exist. "

Footwear and tire manufacturing, are both labor-intensive industries, competition is fierce. Currently, China's tire market, the world's top ten tire giant has nine entered. Plus the number of domestic tire manufacturer, Dongying only have 100 tire, homogeneous competition severe. Especially since 2009, the international price volatility of natural rubber, tire manufacturing average profit decline.

It is in this case, the Double Star relying on technology and brand, accelerate the shift from the tire-based shoe industry, tires and equipment manufacturers to enter the high-end market. In 2009, DS Development of new products, 29 tires, including high-end exports to the EU's flat tire, tubeless steel radial tires and light truck tires and other mine special steel to form a semi-steel radial tires, truck tires, agricultural tires, construction machinery tires, industrial tires, six more than 600 varieties of specialty tires, breaking 10 million units of production scale. At present, all-steel tire binary large car manufacturers have entered the matching market, the next step, binary goal is to enter the semi-steel tire high-end market.

Binary radial tire plant in almost all imports of key equipment, but almost all imported equipment binaries are modified, import substitution with domestically produced items as much as dozens of pieces of equipment.

Starting from the transformation of foreign equipment, binary continuous improvement through innovation and technical difficulty of the production line were 11 break, the development of special equipment for the manufacture of a new world opened up. Double Star, to achieve leapfrog development in the tire manufacturing industry, it will lock in future high-end enterprise special equipment manufacturing.

At present, the binary machine has four double-curing press mold to create a 10-core technology, developed by V-shape line, a large car cleaning machines, cleaning machines and other high-tech stainless steel products to a number of key state-owned enterprises.

"Enterprise Development is the corporate culture by the excitation, management and innovative ideas to motivate"

Hai told reporters that "the success of an enterprise, the key lies in the corporate management model and corporate culture can take root. Enterprise development is the corporate culture by the excitation, management and innovative ideas to motivate."

Double Star is unique. Double Star is committed to innovation and unique, pioneers of the ambition and courage. In 2005, the Double Star Dongfeng tire reorganization. If there is no binary corporate culture and management model of successful transplantation, the Dongfeng tire verge of bankruptcy can not turn around in just 2 years.

Double Star is a unique cross-transplantation management. Meet market competition and a variety of unique management model, reducing management costs for enterprises, but also in response to changing market consolidate the management infrastructure.

Double Star is a unique corporate culture of innovation and incentive mechanisms. Double Star has 60,000 employees in just not in the job setting workshop director and quality inspector, replaced by a production line of the general contractor and innovative model. Within the contract to buy the business, technical staff attendant guidance ... ... in here, to encourage innovation in the constantly enriched and improved management mechanisms.

"The future development of the industry trend is tubeless radial tire. Doublestar to make breakthroughs in technology, Double Star, and the gap between world-class companies here. If there is another breakthrough technology, we will certainly be a large manufacturing enterprise development." Wang Hai said.

Binary transformation Enlightenment, is that it create famous brand, rose to the challenge of persistent Endeavour, is that it adhere to the tireless efforts of innovation and development.

by: gaga

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