Caribbean Targets Chinese Couples In New Destination Wedding And Honeymoon Campaign

A new PR campaign has been launched by the wedding and honeymoon company

, MarryCaribbean.com in order to attract more engaged Chinese couples to the region and encourage them to host beautiful destination weddings in The West Indies.

The campaign is aimed at promoting Caribbean weddings and honeymoons to wealthy Chinese couples through the website using social networking tools and a network of influential Chinese travel bloggers.

Jacqueline Johnson, the CEO of MarryCaribbean.com, explained: As a company we are going from strength to strength and we have proven our business model can flourish in even the toughest economic climates.

We felt this was the right time to take our expansion strategy to the next level and believe the market in China is ideal for us their economy is strong and it is strategically located for future expansion.

The Secretary General of the UN World Tourism Organisation, Taleb Rifai, said that China is set to become the worlds largest inbound and outbound tourist travel market over the next five to seven years and as the number of couples choosing destination weddings rising, the Caribbean wedding company is keen to attract a large proportion of Chinese tourists in search of tropical beauty and romance.

The website offers a wide range of information about Caribbean weddings and honeymoons, including different venues and settings that range from simple barefoot beach weddings on the sand, a pier or gazebo and garden ceremonies, to accommodation and honeymoon activities.

The Chinese bloggers will post articles, posts, articles, photographs and links to the Marry Caribbean website to entice Chinese couples to book tropical weddings in the Caribbean.

Home to an array of beautiful island nations, the Caribbean is a fantastic destination for romantic weddings abroad and exotic honeymoons.

The islands offer sunny, tropical weather; stunning natural landscapes made up of white and pink sandy beaches, turquoise oceans, lush green rainforests and soaring mountains; and an array of upscale accommodation including villas, all inclusive resorts, beach bungalows and oceanfront hotels.

Popular Caribbean wedding destinations include St Lucia, Jamaica, The Bahamas, Turks and Caicos, Antigua and St Kitts and Nevis.

Brides and grooms are now getting married abroad in countries all over the world and the some of the leading locations include Italy, Greece, Cyprus, Thailand, Hawaii, the Maldives, and the Caribbean.

With the current global economic situateion, and the average cost of a UK wedding reaching nearly 20,000, many engaged couples are downsizing their guest lists and heading off abroad for smaller intimate weddings that include the honeymoon.

by: Susan Crown

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