Effective Techniques in Link Building
When I applied for a job in an SEO company here in the Philippines
, all I have was my resume. I did not even research something about the company, about SEO, the job description, and stuff like that. So, I entered the office, passed my resume and the immediately gave me a written exam. I scanned through the pages. Surprisingly, the test was a mix of English grammar, reading and comprehension, and IQ. What I didn't realize was at the very last page there was a set of questions about the internet. I know how to use the internet. But what do I know about the meaning of URL, hyperlinks, and all that. So, I just chose the best answer which I thought was right.
The following week, the manager gave me a call and scheduled me for an interview. Wow! I passed. I was so excited and, this time, I did my homework. I researched something about SEO. But of course, I did not fully understand it. On the day of the interview, I was waiting for the manager to ask me what I know about SEO. But she never asked me that question. It could have been a blessing in disguise and that was my lucky day because after the interview, I immediately started training in "link building."
What is link building?
Link building is a term used to describe anything you do to build links to a website. It is the process of creating inbound links to ones own website. Link building is the process of increasing the number of links pointing to a website. This can be done a variety of ways including sending requests to other websites to link to the site, or hiring a firm to handle this for you.
But the main reason why people who are into doing business online do link building is to get the best rank in search engines like Google, Yahoo, Bing, etc. In other words, it makes their website popular.
What does a link builder do?
There are several tasks that a link builder does. I list some of the tasks that I do. These are:
URL or Directory Submission
Web directories are collections of web pages with similar subjects and similar content. Submitting a site on directories helps in getting one way links to your site.
Article Submission
There are three important things you need to know about article submission. You can drive traffic to your website if you use article submission effectively. First, you should know how it works, and then find out how it helps you. Finally, know what your articles should be.
Forum Signature Linking
This is also a good way to increase the exposure of your site to search engines by linking back to your site(s) on forums. Make sure that you post and do not leave a spam comment on relevant forums that are related to your site's content.
Blog Commenting
There are certain rules to follow when it comes to this type of technique. First, the post on the blog should be related to your site so that the visitors will also be interested in your site. Second, make sure that the page has a high page rank. Leaving a comment on this site will definitely give great backlinks. Finally, put your site's keyword as your anchor text.
There you go. Just be patient and persistent in doing link building. Achieving a high ranking page does not happen overnight.
Effective Techniques in Link Building
By: philsout
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