Following Up On Lead Generation

Lead generation seminars across the world have pointed out that the trade sees its biggest hurdle in the follow up process

. Sales lead generation requires the telemarketing agents to call up business heads and common consumers to sell and promote their product/service. However, the process of reconnecting and assuring the consumers who verbally agree to avail the service is not much in vogue. As a result of the delay on the part of the call center agents, the lead cools off. This generally means a waste of resources. The outbound call center team had used time and money to bag the lead. Their work is undone as well. That's why the way to healthy telemarketing services is to do a follow up. Here are some ways in which you can do that:

1.Calls: There's nothing better than a complimentary call to check with the leads generated. It makes the person good about being associated with your company. It improves the brand image. It should ideally be a part of the lead generation process itself. It adds that extra something to sales lead generation, something that makes you different from the other call centers. And that is what should always be your aim: to be something different. That is the only way you will remain etched in the memory of your consumers. Recall value works best for branding. Try telemarketing calls post sales lead generation and see the difference.

2.Emails: If you are into a B2B lead generation process, making calls may not be suitable. Instead, try emails. Get your call center agents to personalize and send emails to the business heads who have shown interest in your business. In these cases, you can email news about your company, along with the various call center services that you offer. The point is to make the business heads part of your corporate loop even before they ink any deals with you. That will make them aware of your professional and inclusive habits of doing BPO business. Make sure your emails are sent in the middle of the week and not on a Monday morning. People can get really busy on such days. There are lesser chances of people reading your emails.

3.Miscellaneous: Other than emails, you can mail them brochures about your telemarketing services. The companies that have been part of your lead generation would appreciate a colorful document listing the various call center services that you offer, along with their price tags. The curiosity about your company will develop only if you are ready to fuel the fire. Take the initiative and connect with your prospective business partners in innovative ways. For consumers, you can mail them gift coupons and other free paraphernalia. Let them feel that they can be part of something big and cool. You can also tap your sales lead generation interests on the social media platforms. Make them feel that that you are connecting with them on all planes without being creepy. It always pays to make some noise!

by: Ivana Lewis

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