SEO Do it Yourself - SECRETS
SEO Do it Yourself - SECRETS
SEO Do it Yourself - SECRETS
The first thing site owners need to do before getting started is use a free tool offered by Google (no downloads required) to find out how many people are searching for your products/services and what kinds of search terms they are typing to find them. If you have never used this tool then you just might be blown away when learn just how many people are looking for you online. To access this tool just go to do an internet search for "Google Keyword Tool" or see if Yahoo or AOL offer one.
So let's say you own a Chiropractic office in New York and you want to use this tool to discover what type of search terms people are using to find your services and how many people are typing it. You would simply type in as many relevant search words or phrases as possible in the top box. You may need to type in a special captcha code to prove you are human.
Once you have entered your search terms it will show you how often those key words are being searched for each month, PLUS they even throw in other relevant terms that you may not have even thought of.
Once you have completed your research using the keyword tool it's time to work on your title tags. The information you gathered from the report will come in very handy and help you choose the perfect title tag, which by the way is one of the absolute most important factors search engines consider when ranking your website. We've seen cases where just having the right title tag was all they needed to dramatically improve rankings on the web.
SO WHAT'S A TITLE TAG? The title tag is an HTML title element that is very important to both SEO and user experiences and is used to briefly and accurately describe the information that is found on a webpage. This title tag tells search engines what information is on that specific webpage. So if you have a web page that is for a Chiropractic office in New York then you might want the title tag on your home page to read "New York Chiropractors".
What Title Tags Mean to The Search Engine:
The title tag tells the search engine what kind of information is on each web page. Think of the title tag as the title of a book. If you saw a book with no title or a non relevant title you probably would just ignore it. If your keywords are not in the title tag the search engines may not really know what's on the page and just ignore them or push it to the bottom pages. Want proof of how important the right title tags are? Google anything, that's right, anything, and in almost every case you'll see that all of the keywords you searched for will be in the title tags of the results that Google ranked in the top positions. Once you take this challenge you won't doubt the importance of good title tags ever again.
How to Choose the Right Title Tag:
This is tricky so you'll want to take your time and do it right. Whatever you do make sure the title tags are 100% relevant to what's on the webpage because the search engines will know if the content is similar to your title tag and you don't want to have your site penalized for bad practices. As discussed earlier, unless you have a lot of time and a big budget it's usually best to go after less competitive yet still highly relevant search terms. Start by looking at Google Keyword report and get a good idea of what people are looking for.
If you own a brick and mortar business then it's a no brainer, add your city to the search term you are targeting. The next thing you'll want to do is find our how competitive the search terms you are going after really are and the best way to find that out is to see how many web pages on the internet placed each of those search terms in their title tags. You can be certain that if the terms are in someone's title tags then they are your competition.
SECRET TIP: The secret to finding out how many web pages have a specific search term in their title tag is by doing what's known as an Allintitle: search in Google. Sounds confusing, but it's not. First, you go to Google and type in Allintitle: and then enter the exact search term you are considering going after. For example a chiropractor might type in AllinTitle:New York Chiropractors. If he did that he would see that there were 2,190,000 pages with that title tag (this number shown under the search bar). If on the other hand he typed Allintitle:New York City chiropractors he would find that there were 857,000 pages using that title tag. By the way, both of these are unusually highly competitive search terms and you would NOT see numbers even remotely near this high in most cities.
From the above AllinTitle: searches you might decide that these terms are just too competitive and consider other options. As a general rule anything over 3,000 is considered moderately competitive, 10,000 or more is very competitive and 20,000 or more becomes extremely competitive. If the Google keyword tool revealed there were 1,000 monthly searches for "NY Back pain relief" and an AllinTitle: search revealed only 500 competing WebPages had that term in their title tag - then that would very likely be an easy keyword to target and obtain top rankings for. Keep in mind, it is possible to out rank thousands of websites especially if they don't know the secrets of link building. You might be surprised at how many people still have no clue about optimizing web pages and don't have a link building strategy in place. And we say this with total confidence, "if they don't have a link building strategy, you WILL in almost every occasion outrank them, period".
It's best to limit your title tag to 5 - 7 words as Google doesn't really look much further than that. Each page of your website should have is own unique title tag.
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