Scale + integration technology takes all household electrical appliance enterprises to speed up black and white - Sichuan Changhong, Little Swan,

Scale + integration technology takes all household electrical appliance enterprises to speed up black and white - Sichuan Changhong, Little Swan,

struggle to eat "days Goose "Highlights the trend of industry consolidation

Reporter recently learned from the channel, Sichuan

Chang Finally decided to strike at the last moment, bidding a small swan. In accordance with Little Swan previously announced, on February 1 is 24.01 percent stake in Little Swan intention to submit the transferee "qualified transferee intent application" of the last day. The Sichuan Changhong in the February 2 disclose their intention to expand

Washing machine Industry, the Board agreed to the transferee company as the intention to participate in the National League this Wuxi Little Swan public agreement 24.01% stake in the transfer of the collection. Thus, for some time been of concern for the industry integration event becomes clearer Little Swan, Midea, Changhong, Mo Luoni three major home appliance giant food fight, "Tian Erou" posture fully surfaced.

Deputy Secretary-General of China Household Electrical Appliances Association

Xu Dongsheng reporter's interview of that Little Swan has more than ten years among the best in the domestic washing machine industry, which currently ranks second in the industry, now the "second" should be integration, indicating a greater intensity of the integrated home appliance industry has already begun.

In fact, with the home appliance market competition becomes more intense in recent years, merger and reorganization among enterprises, continuing to unfold, "black and white takes all" has become a major home appliance industry trends. Hisense Kelon acquisition, sound volume, coupled with own Hisense brand, has formed a "Hisense Kelon system." Changhong in the past two years successively swallowed

Refrigerator Meiling and largest giant fluorine-free refrigerators

Compressor Company Huayi compression, if the then small swan into her arms, it's white industrial chain of "True" was. The United States in consolidating

Air conditioning The status of the industry after two years, the ice began to wash side force, and through the acquisition of Hualing and Rongshida, refrigerators have initially laid the foundation of the dispute if the longer eat a piece of "Tian Erou" white layout can be improved to promote its "five years into the white world, three" strategic objectives.

China Electronics Lu Renbo Association Deputy Secretary-General pointed out that the appliance industry from the current point of view, the increasing production costs and market saturation capacity like double-edged sword, increasing the survival of firms, while foreign home appliance production base for enterprises located in wave for the Chinese market in China has brought more "wolf", the entire industry, increasing competition, survival of the fittest as the market criteria. As air-conditioning brand from 400 in 2000 and gradually decline to the present, only a dozen major brands. View from the capital, with the maturing of China's capital markets, strong Always the Winner appliance industry, the weak pattern of constant weak competition is accelerating, while the recovery in capital markets, mergers and acquisitions also provided the conditions and facilities, such as

Buyer Come through additional acquisitions for the good

Financing . Can be expected, this round of consolidation as a means of capital operation would be an obvious feature, rather than a decade ago the government "arbitrarily arranged" Little Swan is the example of the transfer of public agreement.

Lu Renbo analysis, look at Japan, the United States, Europe, and now also one of major brand home appliances. With deeper integration of our comprehensive manufacturing group ready to come out of large appliances.

survival and development of pressure urging fast pace of business integration

In the face of fierce market competition, more and more home appliance business to the order to remain invincible in the competition, one leg alone is not enough, only the multi-legged walking keep their footing.

Chen Gang, deputy secretary general of China Association of Home Appliances in the interview with this reporter pointed out, has been home appliance companies are relying on the old idea of economies of scale, even now, by the scale of victory is the number of enterprises still pay homage to truth. In particular, profits thin blade in the product today, many enterprises is that the only scale up, and to ensure the chance of survival. But look at the world home appliance industry, participate in international competition, who would not "a large fortune", the scale has become the basis of this foundation is a stepping stone to open the international market. It is worth noting, however, if only the scale, in a rapidly changing market, experience in this respect is easy to be hanged in a tree.

Each product has a life cycle, this

Balance Board TV

Fire, but can not always go the fire.

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