The 7 Elements In Writing A Good Sales Letter
There are seven elements that a good sales letter should have
. Each of these elements is equally important so convey the right message to the right reader.
1. The Headlines. Your headlines are the most crucial part of the sales letter. It is where the need for your product is established.
It is the foundation of your letter. If your headline is weak, the reader will not hesitate to throw your letter to the trash bin.
Your headlines should be powerful. It should be strong enough to freeze the moment and compel the readers to read more. There are many ways to write a strong headline.
You can use a question to invoke their curiosity. You can also choose the most powerful benefit of the product to catch their attention.
Use Sub Heading. One heading is not enough. Neither are two. A good sales copy does not put all benefits in one headline.
There should be sub-headline to explain another benefit of the product. Mostly, sales letters use different sub heading to point out the important features of the product.
2. The Body. The contents of your sales letter should have relevant information. It should supplement the claims you presented in your headlines.
It is this element that important points should contain, including the proof of your claim such as facts, figures and testimonials. A good sales letter presents the benefits in an organized way. There should be smooth flow of your information.
3. Create a problem. One effective way of creating a need out of your product is to create a problem. A problem is common. A serious problem makes a compelling sales letter.
Of course, the problem you should create is something that your readers can relate. It should be the issue shared by most people.
4. Provide the right solution. Your product should be the perfect solution to the problem posted earlier. Do not just inform your readers that your product is the answer.
You need to explain in full details the reasons for being the perfect solution. Capitalize on its benefits. Stick to facts and never exaggerate.
5. Closing message. If your headline is strong, your body should be able to keep the strong tone. The closing part, however, should be equally strong to seal it with a positive impact, which is a response to your call of action.
It should be compelling as well. Order now. Call now for the appointment. Give them reasons why they should do the immediate action. You can use special promo or discount if they will purchase now.
You can also use the most powerful benefit as the primary reason for buying such as "end your suffering, mail back the order form" or "fill-up the order form and start losing pounds in few days".
6. Post Script. Using this feature to your sales letter makes it very humane. In fact, it makes the copy valuable and personal. Moreover, it makes the message of the post script of utmost important.
7. Signature. Make your sales letter real with your signature. Without it, the message is empty. With your personalized signature, it sends the message to your readers that the letter is written by a person even when it is computer-written.
by: Charles Godbout
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