Top 3 Strategies For Advertising On A Budget

Many online marketers scour the internet to fill their need to find local website advertising on a budget

. There is a lot of information available on the internet, but through Concentric Local Advertising I have compiled a list of the top three strategies for advertising on a budget.

1. Forum Marketing- This is a free way to generate traffic to your website. With this type of marketing, you can really target your traffic by finding and joining forums that are relevant to your business. When setting up your profile within the forum, add your website link to your signature. Every time that you post a relevant message or a helpful comment, your website link is shown. After forum members see that your comments are valuable, the chances of them clicking on one of your links will increase.

You can also purchase an automation tool such as TrafficGuaranteed.tv at an affordable price to help you to reach forum members more quickly. This tool allows you to send private messages with your website link to all members of any targeted forum at one time.

2. Social Networking- This is another free way to generate some targeted traffic to your website. Social networking opens the door for lasting business relationships. Within your profile, you are able to put links to your website. This free advertising method can generate a great deal of targeted traffic which will translate into potential sales. I use a program called TwitSource to automate this function for my personal social networking tasks.

There are also various tools for social networking sites that you can purchase even on a budget that automates your comments on many sites at one time. If you can afford to buy this software, it will really cut your time in half.

3. Email Marketing- This form of marketing is a very cost effective way of advertising. First, you need to create a list. This is most easily done by putting a squeeze page or a lead capture page on your website or using the TrafficGuaranteed service listed above that does this task for you. You can offer a free product or e-book in exchange for their email address. If what you are giving away is an answer to their current problem, most people will give you their email address. Your offer is called a lead magnet and this lead magnet should be enticing and necessary.

Next, you will need to purchase a good auto esponder system to send pre-designed emails to all of the names on your list. You need this autoresponder to keep your list organized and to send out many emails at one time.

Customers will get familiar with receiving emails from you on a regular basis and they will begin to trust that what you have to offer is of value to them. We call this "branding" yourself to your customers. They may not purchase your product or service on the first email, but a short time down the road, they may want or need what you have to offer.

The strategies listed above are ideal for local website advertising on a budget. Some are free if you take the time to do everything by hand. Others are low cost and quicker, if you purchase software to automate your efforts. All are very valuable forms of marketing that can bring targeted traffic to your website.

by: Stacey Kephart

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