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Sponsors aren't very important.

Sponsors aren't very important.

They are everything.

It could be the teacher who takes a liking to you at school and spends that extra little bit of time, effort and encouragement to push you a bit harder than the rest.

Maybe we are talking about the popular kid whom you made laugh and then decided to let us into his/her inner circle of friends.

It could have been a boss, older colleague or well meaning uncle who first sponsored you, but when you think about the people who reached down with a gentle hand and lifted you up to higher ground, you know exactly who they were.

Sometimes you call them mentors, sometimes coaches and maybe even friends.

Often there is a trade off of your time and their knowledge or their money and your expertise and effort, but the balance frequently seems to favour one over the other, until you wear the sponsors shoes.

They need to make a difference. They need that difference to counter all their previous efforts, not by topping them all but by adding a missing piece. Like an art collector, or philanthropist what seems one-sided actually looks like a bargain for them.

Never under-estimate the judgment of a sponsor. They know a good thing when they see one. If you have one now, then it is time to believe that maybe they've noticed some spark of light or flash of brilliance that you routinely undervalue because you don't even notice it is there.

When you have a sponsor and you want to make the relationship last remember three things...

1) Whatever they demand of you must be worth something valuable otherwise they wouldn't put such effort into making you successful.

2) That valuable 'something' is natural to YOU and you probably have no idea what it is (remember to ask them to save yourself years of soul-searching) but if nothing else, take the compliment (and the money) and move on gracefully.

3) Say thank you.

I thank you for taking the time to read this and I ask you to sponsor my continued success.

How do you do that?

Just keep reading my stuff.

by: Dave Crane TV

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