Most businessmen and entrepreneurs believe that to succeed, they only need to have a good sales strategy and an efficient marketing tactic. After all what is business but primarily to earn from sales of ones products or services? Actually this mindset is quite primitive. Sales and marketing can only make a business go far to some extent, but it does not guarantee the continued proliferation of business. Something else is needed to prolong ones...more
Sociological branding is the next big idea taking the marketing world by storm. The branding profession is a dynamic one! Moreover it is a social science which means that there are no rights and wrongs, every theory or concept is just an opinion. This gives us a clutter of theories, each one linked in a way to the concept of branding.However, what is missing in these concepts is "completeness". Although their study would give you a good...more
After a predominantly pleasurable dinner night, in which, we had shared a sumptuous and superb meal, appraised with delicious delicacies, and comprehensively vivisected the night before the happening was over, we were maneuvering through the road when we beheld a sight, which punctuated the evening like a string of neon exclamation points.Frightening before our awestruck faces, beckoning like the green light at the end of the car is a rich girls faade, with sight that is so arresting that we nearly drove into a lamppost.That is what you call impact.Just as the woman created an impression so instant that you cannot help but notice, most entrepreneurs would want their business to leave an impression to the society, the consumers, and all of the people that are within the social milieu of the industry.The point where a business creates an influence over its consumers is highly effective in generating sales. In fact, most marketing experts contend that creating an impact on the consumers is automatically converted to trust, reliability, dependability, and power.For this reason, most businesspeople know the importance of brand names. This is because brand names tend to create an air of...more
When you choose your domain name, be very careful with your selection of words. After all, it is not something you will change very often, and it will have a huge impact on your entire online campaign. Register your domain name with Aussie Web Host, a well-known provider of domain registration services in Australia.Branding - An Important...more
Twitter is a very important game, and Twitter is easiest to reach the target with your marketing message. For example – if you have 10,000 followers on Twitter and we send a message means that your message is sent to all 10K instantly. So how to promote your website or service. On the other Twitter followers and start to promote things. Many...more
Celebrity BrandingCelebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her.A customers buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. Repetition, blocking, CS pre-exposure, extinction, overshadowing, belongingness, and association...more
Business labels that are domed are in high demand. Domed labels are a great way to distinguish your brand name from the competition, improve your own image, and provide your own logo or graphics a much more up-scale, captivating look. Domed...more
Marketing is an ever evolving craft. One of the newest branding strategies is using fragrance to entice customers to take a closer look. Many large companies and franchises have introduced their own unique brand fragrance . These scents are used in...more
Each and every business company, regardless of whether a large scale business enterprise or a small one, your business needs to demonstrate to the targeted population exactly how well your business is as well as how you are on top of your...more
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.First:2 Step Recipe to Master Personal Branding By: hoopii...more
If you are lucky enough to be in a business where your employees wear hardhats, you have an excellent visual method that you can use to create or strengthen your company brand. Here is how you can use hardhat decals put your company's message in...more
The web is awash with internet marketers, social media gurus, thought leaders and the like all trying to etch their names on the WWW roll of honour. To build a profile, a personal brand that can be turned, sooner or later into hard cash. The ebook,...more