Small is big... in fact it's huge! We're talking about small business in Canada, and as most business owners know the large majority of all businesses in Canada are in fact ' small '. Small is relative of course. But when as a whole they represent a huge portion of employment and commercial sales it's about time we acknowledged it.Government business loans are one way in which our key business segment, the SME sector is in fact acknowledged. Its...more
The use of social media site is another effective way of marketing a business. You may be wondering how these sites can be effective in marketing your business. There are various ways in which media site can bring a lot of traffic in your site thus increasing sales. In this article we are going to look at how to use social sites to market your business and the ways in which these sites can be used by marketers to improve their marketing and to...more
There are several ways in which one can advertise his business. For a business to be successful it is important that business owners should advertise it and use effective marketing strategies that will boost their business sales. Advertising is one way of marketing and increasing traffic to your website or business. There are different ways in which marketers can advertise their business although promoting small businesses may be at times challenging. It is therefore quite important that marketers should use proven marketing strategies that will help their business find new customers without spending a fortune. In this article we are going to look at the different ways in which you can advertise your business. Different ways of advertising a businessCreate a website a well designed and customized website is one way of attracting traffic and increasing product sales. Mainly a website is one of the easiest ways to connect with people and when you have your own website it can be of great help in gaining profit in your business. There is a saying that says a business without a website is equivalent to a person without an identity. Mostly many businesses get large mass of customers from...more
Small business owners can find more clients by becoming active members in the local business community, whether by joining a local business chamber of commerce or through industry groups, or just attending business social events and local trade shows. By interacting with local businesses a small business owner has the best chance at locating...more
If you are serious about growing your business and entering new markets you need to consider making a promotional video. People respond to visual stimulus much better than they do to any other kind of stimulus. With video you can reach a much wider audience than you can use other marketing tools. Not making a promotional video to promote your...more
You really are not able to get anything accomplished if you don't have clear communication. How else are you going to express your ideas and what needs to get done? If there is confusion in passing along the information, then there is no reason to pass it on in the first place, and in the end, creating more confusion from miscommunication ends up being a huge waste of time and resources.Time and resources are the two things that nobody has enough of and if you waste them, then you are just making your job even harder than it already is. There's also a good chance that you'll go ahead and put yourself out of organization if you keep it up. But having open and clear communication is the first step in running an efficient and well run business.This communication is not only limited to the workers and their immediate supervisors, but between all of the different departments and even the various facilities around the country and world. It happens all the time where one facility does a process one way, has success and does not share their findings with the rest of the business. Why wouldn't they want to share their success with everybody else? One of the biggest problems with not sharing...more
There are many different places where using lean management and efficient measures will come in handy. You think of this sort of thing in top companies and organizations such as the military. These are places where being efficient and eliminating...more
When approaching a local business printing company for the first time, it is only natural that you dont know what you should expect as well as what to ask for. Most companies offer a wide range of printing services that are not only aimed for just...more
Brochures are powerful marketing tools. These simple sales literatures have the ability to sway a customers buying choice as long as you have achieve a good combination of great copy and attention-grabbing graphics, plus the inclusion of attractive...more
As the Internet attracts more and more companies to establish themselves online, customers are quickly finding their associations with companies more and more impersonal. One of the keys to maintaining a constant customer body is retention. It is...more
It doesn't matter what type of environment your marketing in, you will need more restaurant traffic in order for your business to be more successful. Whether the climate your marketing in has to do with heavy competition, where you're located, the...more
One of the biggest challenges to the small business owner is visibility. How to compete with larger brands and major labels is a significant concern for even the most successful small business. In many respects, pay per click marketing provides small...more