Over the last few years, Google has ruled the roost among search engine providers. However, Yahoo, while initially lagging behind its toughest competitor, in almost all spheres, has caught up; emerging as the second most-used search engine. In 2009, Microsoft threw in the ring, its own Search Engine, Bing. Later in the year, it was announced that Bing will power Yahoo Searches. However, the complete transition of Yahoo users will only happen in...more
If you are worried about not making the most out of your SEO campaign, you may not be targeting the search terms that people use. Your keywords need to be among the current list of popular related terms that users include when they use Google to search for relevant web pages. For this purpose, you can use Google Trends to maximize your SEO efforts. Google Trends has several SEO benefits as a keyword research tool. Keywords are crucial in order to...more
The job of SEO service providers may be about to get a little harder as Googles virtual monopoly on internet searches is being threatened. This may mean more work as SEO companies may have to spread out priorities rather than focusing most of their energies on Google.Legislation Against Googles MonopolyIn the USA, Google is estimated to control about a third of the search engine market and in Europe it is as high as 90%. This has made it by far the most important engine for providers of SEO services to date with others being a minor factor when it comes to search engine optimization (SEO) campaigns.The company has been scrutinized by official agencies such as the Federal Trade Commission and the Department of Justice in the United States, and by the European Commission on the other side of the Atlantic concerning their near monopoly of the market.1plusV and GoogleThe French company 1plusV became the latest in a long line to make an antitrust complaint against Google in June 2011, and is seeking $423 million in damages from the providers of the number one search engine. This is the largest of the claims against Google in Europe and comes as a result of accusations that 1plusV were...more
Google News is a growing network of news related articles that SEO companies are realizing has great potential for search engine optimization. However the emphasis of important factors for SEO is different for Google News than it is for your blog or website.Traditional SEO Tactics That do not WorkWhereas long-term page rank is vital for pages on...more
SEO companies and individual website owners are well aware of the importance of well-placed keywords on their site. The bots of Google and other search engines match keywords with search terms and finding the right balance of key words and phrases can considerably help page rank for Search Engine OptimizationFinding Keywords on Google TrendsFinding...more
Although Google is the top search engine worldwide, there are times when it is unable to detect spam, which drives users to sites not relevant to their search. These flaws have caught the attention of users which is why Google has increased its anti-spam efforts significantly. Webmasters receive more spam notifications while the search engine pays greater attention to unnatural links and cloaking, which are strictly against Googles guidelines for webmasters.Massive changes in ranking algorithms have been made which can have an impact on your search engine optimization efforts and subsequent rankings.The need for high quality contentMany webmasters have noticed a drastic drop in traffic and page rank even though they claim to use original content. The crackdown on content farms by Google has in some instances unfairly affected the SEO strategies of many webmasters. The best alternative is to engage the services of a SEO company to determine how the new algorithms function and implement SEO strategies accordingly. It is important to use the right SEO services since the changes made by Google in their algorithm have in some ways affected the fundamentals that SEO experts go by....more
In June 2011, Google announced that they will be adding a new feature to help individuals and track performances on social media sites. By using the Social Plugin Analytics in Google Analytics, a social engagement report is created allowing tracking...more
Recently, Google made updates to how pages get ranked on their search engine which had a disastrous effect on many SEO companies and web site owners. The changes became known as the Goggle Panda update and specifically targeted sites with black hat...more
Google Panda update has been the biggest issue of 2011 when it was applied in February 2011. Many of people in the world are still not aware of Google Panda update. It named after One of the Googles finest engineer Navneet Panda. There were few...more
Having a strong domain name is vital for your webpage regardless of what kind you have. The domain name can help with drawing in a lot of traffic or either might not draw in traffic at all. A domain name should be catchy and something that people...more
Google Inc. plans to officially introduce the new Google tool, called Cloud Connect for Microsoft Office, it takes Office files, uploads or shift them to Google's servers and gives them a inimitable Web address so they and can be accessed through...more
There were dreadful series of Google Panda updates that hit the online world since February last year to improve search engine ranking results. All the minor and major updates were only focused to provide useful experience to the online visitors. The...more