Significant increase in negative factors should make winterize household appliances - washing machines, home appliances export - HC Network Appliance

Significant increase in negative factors should make winterize household appliances

- washing machines, home appliances export - HC Network Appliance

By the macroeconomic situation, natural disaster, the stock market downturn, shrinking real estate transactions, and other factors of trade barriers, China

Home Appliances Industry production and sales the first six months of a shift change fast growing trend slowing. It is noteworthy that into the second half, the negative factors facing the home appliance industry, has further strengthened the trend, the industry appealed, household electrical appliance enterprises should strive to reduce costs, accelerate product innovation and upgrading, well ahead of "winter" preparations.

Negative factors increase According to industry analysis, the second half of the negative factors facing the home appliance industry increase: first, the cost-push inflationary pressures in the main upstream material costs to steel, the most obvious manifestations; second volume shrinking of real estate , in the third quarter, some of the new requirements affect the appliance; Third, global economic uncertainty is expected, trade barriers, appreciation of Renminbi's export growth slowed down; Fourth, people's actual income growth that could cause actual consumption in the second half slowing down.

Day care in a congenial report pointed out that the macroeconomic fundamentals down, continuing high inflation makes the real income of urban residents continued to slow down growth, thereby affecting the household appliances and consumer electronics products. Reported that inflation for the real purchasing power of residents has begun to show erosion, which in the future or will affect consumer demand for home appliances for the residents.

From the first half of 2008 statistical data, although appliance sales continued to grow rapidly, but in the first half of urban residents per capita disposable income 8065 yuan, up 14.4%, after deducting the price factor, the actual growth of 6.3%. First half of the per capita consumption expenditure of urban residents 5,490 yuan, up 13.7%, after deducting price factors, the actual growth of 5.7% growth compared to last year were down significantly.

In addition to rising costs and in exports other than the beginning of last year in November, before the end of the real estate market "downtown attraction," turned into the "bleak winter", still has weakness in real estate sales volume fell on the Appliance to be concerned about the impact of the same.

However, the State Securities analysts believe that sales of real estate sales and home appliances some correlation does exist, but the statistical analysis of historical data show that the growth area of real estate sales and home appliance sales growth is presented between the very weak relevance, therefore, real estate sales appliance sales growth will drop to some extent the negative impact, but sales growth and the impact of home appliances will not be much.

Should actively respond to the face of difficulties

In the face of difficulties and stress, the entire appliance industry can do is cope with it, and regain the initiative. The industry calls, household electrical appliance enterprises should continue to strengthen basic capacity building, increased R & D efforts, and firmly take the road to innovation-driven growth, and to take active measures to weather the storm.

First, the active search for alternative materials to reduce costs. Alternative materials is the home appliance industry response to iron and steel, nonferrous metal prices of one of the means. As

Washing Machine Phosphated cold-rolled plate with a large number of shell powder, binoculars all popular presses-type washing machines, some of

Refrigerator Back substitution using other materials such as galvanized sheet. In addition,

Chang Appliances such as steel companies are jointly developing a positive alternative. Home appliances and steel enterprises to develop new products to lower the cost of the purpose of purchasing steel, steel can be to develop high-end products, optimize product structure.

Second, actively develop new export markets. Although the United States, the United Kingdom's export decline, but with South America, Africa and the market becomes more active in economic development, China and Africa, India and other countries and regions, the rapid growth of exports of home appliances become a new bright spot. The emerging market is not only easy to set up corporate brand, but also avoid the subject to the export channel for a single state, as the enterprise market diversification, a useful complement.

Again, by increasing product and technology development efforts, especially to control key parts of the core technology to meet their product support, no longer controlled by others.

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